Public Relations Fashion Account Director in NYC

Location: New York, NY
Date Posted: 09-23-2018
Public Relations Fashion Account Director in NYC

Job Description

Currently working on an exciting opportunity with a New York based Communications, PR, and Marketing firm based on Madison Ave. in NYC.
 
The role that we are sourcing is for an Account Director to work on a team serving women’s men’s and lifestyle fashion brands.  The firm we are working with specializes in marketing and communications strategies across fashion, beauty, lifestyle, design, spirits, and travel industries.

ROLE & RESPONSIBILITIES

 Lead strategic product placement, features and news stories in national and key regional magazines, newspapers, TV and online media outlets.
 Work closely with supervisor to develop and execute communications strategies while developing story angles and writing of press materials
 Maintain and strengthen editor relationships. Secure opportunities for clients including speaking engagements, sponsorship opportunities, award submissions, etc.
 Lead management of press events to support seasonal launches, collections, and other brand introductions
 Lead Client Calls - Interface with key client executives and marketing/PR point-of-contacts
 Interact with firm’s AVPs and VPs to solicit brand- and industry-specific expertise
 Develop and maintain a voice of authority with clients and peers alike
 Take on a lead role in NYFW and special event support securing media coverage and attendance for shows and presentations while overseeing list development, RSVP management and seating charts
 Manage team of Senior Managers, Managers, Coordinators and Assistants, overseeing day to day client activity

QUALIFICATIONS

 5+ years of relevant experience on either the agency or client side, with proven experience securing product placement, features, and news stories for clients and/or brands
 Relationships within the fashion/lifestyle media (specifically market/ features editors and directors) on both a national and regional level
 5+ years of agency experience
 Exceptional interpersonal, networking, and verbal/written communications skills
Raponi Consulting, Placement & PR Firm
244 Fifth Avenue, Suite S293
New York, NY 10001
www.raponillc.com
or
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